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Advertising & Promoting

Create advertising that captures attention, influences buying decisions and delivers measurable results through practical marketing, promotional planning and persuasive communication skills.

Duration: 100 Hours
Modules: 10
Qualification: Statement of Attainment

£349.00

12 Months
Unlimited Tutor Support
100% Online Self Paced
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Who Is This Course For?

Find out who will benefit most.

Ideal for business owners, marketers, entrepreneurs and creative professionals wanting practical advertising and promotional skills to attract customers and grow successful businesses.

Whether you’re promoting your own business, launching new products or building a marketing career, you’ll develop the confidence to create campaigns that connect with customers and generate meaningful results.

What You’ll Learn

High quality content, with clearly structured knowledge.

01

Capture attention with advertising that genuinely connects with the right audience.

02

Discover why customers choose certain brands and use that knowledge to create persuasive promotions that encourage real buying decisions.

03

See your marketing through the eyes of your customers, allowing you to create stronger campaigns, sharper messages and promotional strategies that consistently stand out from competitors.

04

Turn creative ideas into promotional campaigns people actually remember and trust.

05

Know how to plan advertising campaigns, write persuasive marketing copy and choose promotional channels that maximise impact without wasting valuable marketing budgets.

06

Move beyond simply promoting products by developing the strategic thinking, creative confidence and marketing skills needed to influence customers and grow businesses successfully.

YOUR SUCCESS MATTERS

All courses have unlimited tutor support by phone and email, with industry-leading high quality content.

Course Modules

Learn modules one step at a time, and each module leads naturally into the next one.

Module 1

Analysing the Market

  • Consumer behaviour
  • Market research
  • Buying decisions
  • Marketing process
  • Communication
  • Marketing plans

Module 2

Target Marketing

  • Market segmentation
  • Target markets
  • Marketing mix
  • Branding
  • Pricing

Module 3

Display Techniques

  • Product displays
  • Merchandising
  • Shop layout
  • Signage
  • Distribution
  • Stock control

Module 4

Advertising Strategy

  • Public relations
  • Advertising media
  • Sales promotion
  • Campaign planning
  • Budgeting
  • Campaign evaluation

Module 5

New Product Development

  • Product development
  • Market trends
  • Packaging
  • Financial forecasting

Module 6

Sales Techniques

  • Persuasion
  • Sales process
  • Questioning
  • Customer influence
  • Staff training
  • Sales strategies

Module 7

Writing Advertisements

  • Advertising copy
  • Message creation
  • Brand awareness
  • Proofing
  • Advertisement design
  • Customer engagement

Module 8

Electronic Marketing

  • Email marketing
  • Telephone marketing
  • Websites
  • Online promotion
  • Internet etiquette

Module 9

Direct Mailing

  • Direct mail
  • Campaign planning
  • Mailing strategies
  • Customer targeting

Module 10

Exhibitions & Shows

  • Exhibition planning
  • Event displays
  • Visitor engagement
  • Measuring success
  • Display organisation
  • Event management

Course Information

Everything you need to know before you enrol, explained clearly in one simple place.

REQUIREMENTS

No previous experience required

This course is designed for anyone beginners and suitable for all learners.

Basic computer skills recommended

You'll only need basic computer skills and internet access.

Internet connection required

A stable internet connection is needed to access your course materials and submit assessments.

ASSESSMENT

Tutor-marked assignments

Your assignments are marked by experienced tutors who provide helpful feedback.

Practical assessments

Learn by doing with practical assessments designed to build real world skills.

No examinations

There are no exams. Your learning is assessed through practical assignments and activities.

QUALIFICATION

Digital certificate

Your qualification will be issued as a digital certificate which you can download and share.

Issued on completion

Your certificate is issued once you have successfully completed all course requirements.