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Marketing Foundations

Build a strong understanding of modern marketing and learn practical strategies that attract customers, strengthen brands and increase long-term business success.

Duration: 100 Hours
Modules: 10
Qualification: Statement of Attainment

£349.00

12 Months
Unlimited Tutor Support
100% Online Self Paced
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Who Is This Course For?

Find out who will benefit most.

Ideal for entrepreneurs, small business owners, aspiring marketers and professionals wanting practical marketing knowledge to confidently promote products and grow successful businesses.

Whether you’re launching a new venture, improving business performance or beginning a marketing career, you’ll develop the practical understanding needed to reach customers, increase sales and build lasting commercial success.

What You’ll Learn

High quality content, with clearly structured knowledge.

01

Understand the marketing principles that successful businesses rely upon every day.

02

Discover how effective marketing attracts ideal customers, strengthens business growth and creates long-term competitive advantages in changing markets.

03

See how customer research, pricing, promotion and product positioning combine to create marketing strategies that consistently generate stronger sales, improved customer loyalty and sustainable business growth.

04

Turn customer needs into marketing opportunities that deliver measurable commercial results consistently.

05

Know how to identify target markets, conduct meaningful research and create practical marketing plans that improve visibility and customer engagement successfully.

06

Move beyond simply promoting products by developing the confidence, commercial awareness and marketing mindset needed to build stronger brands and successful businesses in any industry.
YOUR SUCCESS MATTERS

All courses have unlimited tutor support by phone and email, with industry-leading high quality content.

Course Modules

Learn modules one step at a time, and each module leads naturally into the next one.

Module 1

Marketing & Business

  • Marketing principles
  • Business models
  • Marketing roles
  • Enterprise types
  • Business strategy

Module 2

Scope of Marketing

  • Supply and demand
  • Market types
  • Advertising
  • Business growth
  • Marketing economics

Module 3

Target Marketing

  • Target markets
  • Market segmentation
  • Consumer behaviour
  • Marketing focus
  • Customer targeting

Module 4

Marketing Mix

  • Product
  • Price
  • Place
  • Promotion
  • Marketing management
  • Business integration

Module 5

Product Presentation

  • Product knowledge
  • Packaging
  • Product presentation
  • Customer perception

Module 6

Promotion

  • Advertising
  • Merchandising
  • Selling
  • Publicity
  • Shop displays
  • Promotion planning

Module 7

Pricing & Distribution

  • Pricing strategies
  • Distribution
  • Profitability
  • Business turnover
  • Market pricing

Module 8

Customer Service

  • Customer satisfaction
  • Customer types
  • Sales support
  • Relationship building
  • Service quality

Module 9

Market Research

  • Surveys
  • Data collection
  • Market analysis
  • Statistics
  • Research planning
  • Customer insights

Module 10

Business Organisations

  • Business law
  • Financial management
  • Business structures
  • Business terminology
  • Organisational roles

Course Information

Everything you need to know before you enrol, explained clearly in one simple place.

REQUIREMENTS

No previous experience required

This course is designed for anyone beginners and suitable for all learners.

Basic computer skills recommended

You'll only need basic computer skills and internet access.

Internet connection required

A stable internet connection is needed to access your course materials and submit assessments.

ASSESSMENT

Tutor-marked assignments

Your assignments are marked by experienced tutors who provide helpful feedback.

Practical assessments

Learn by doing with practical assessments designed to build real world skills.

No examinations

There are no exams. Your learning is assessed through practical assignments and activities.

QUALIFICATION

Digital certificate

Your qualification will be issued as a digital certificate which you can download and share.

Issued on completion

Your certificate is issued once you have successfully completed all course requirements.